Netflix plans to open two new in-person experience venues in 2025. The locations, which will be in King of Prussia, Pa., and Dallas, will feature a wide array of shopping outlets, eateries, and activities tied to major franchises. The two new Netflix Houses will have footprints spanning more than 100,000 square feet. Netflix doesn't see these permanent retail destinations as becoming a sizable new business segment - it is aiming for them to serve as marketing vehicles that invite fan engagement to support the core subscription-streaming business.